Properly marketing your startup, placing your product and establishing a strong relationship with your audience are not easy tasks. This is why you might need some help. First of all, you need to ensure that it’s something that fits your budget. Moreover, as a startup, you’ll need some quick results, seeing as how you don’t need to grow your audience, you need to create an audience base, to begin with. With that in mind and without further ado, here are six methods that you might find quite handy.
Work on your online presence
Your online presence is probably the single biggest factor when it comes to your marketing. You see, it’s incredibly important that you make a website and a blog, as well as register your business to the best of your abilities. Next, you need to spread awareness of your brand across various social media platforms. The more platforms you manage to be active on, the better, however, you need to learn how to prioritize them, seeing as how your target audience will favor some over others.
Reach out to micro-influencers
An endorsement from an A-list celebrity is enough for any small business to go viral, however, chances are that you can’t afford an A-list celebrity or attract their attention. On the other hand, this might not be the right way to go, to begin with. You see, if you’re selling a beauty product, while it’s good for a celebrity to endorse you, it’s even better for a professional beautician to recommend you. The importance of this kind of validation from a person of authority can’t be stressed out enough. This is why micro-influencers are still quite relevant.
Tell a story
Telling a story is incredibly important and when telling your own story, you need to ensure that the narrative is as immersive as you would want it to be. In order to do this, you need to adopt a persona that your audience can relate to. Also, try to keep in mind the fact that you’re not the protagonist of the story. No, this role goes to a customer (an everyman that fits the description of every single member of your audience). So, there’s the protagonist and there’s a problem. You come in merely as an agent to help them resolve the problem. As always, people are the most interested in what they need and not in what you need.
Don’t ignore old-school marketing
Keep in mind, that in order to maximize your reach, you need to go both on and offline. Now, we’ve already covered offline marketing in the previous section, so, let’s get right into discussing old-school marketing methods that you have available. First of all, you need to invest in branded promotional products, seeing as how this is the simplest and cleanest way of providing value for your audience and generating brand loyalty. Other than this, you need to invest some time and effort into networking and consider old-school advertising.
There are no rivals, only competitors
In the present-day business world, you can’t afford to get emotional and make enemies out of your competitors. Sure, wanting to do better than others can be a great motivator, however, chances are that there’s enough work for everyone. A competitor who can’t accept more work (due to their capacities), might outsource some of this work to you or send their customers your way. This, however, is only possible if you have a great relationship with the competitor in question. In other words, you can’t afford to look at competitors as rivals.
Don’t be afraid to be a bit controversial
Keep in mind that for you as a business, it’s far better to have a group of people who strongly agree with you and a group that strongly disagree than to have everyone be completely indifferent towards your brand. Therefore, don’t be afraid to be a bit controversial. We’re not suggesting that you should deliberately try to outrage anyone but you need to have a stance and stick to it. In this case, you’ll have like-minded people flocking around you in no time.
With these six tips in mind, you’ll have a much easier job figuring out the optimal course of action for your enterprise. The reason why we mostly avoided listing specific ideas on this list is due to the fact that it depends on A) the industry and B) the nature of your business. Both of these issues are situation-specific and content-based. This is why they’re merely pointers to help you develop your own unique strategy.