Many people out there believe that running a business is all about offering the best product available. Although a quality product is an important part of it, it’s just one of the things that dictate whether a customer will buy from you or not. Your customer’s experience starts from the moment they find out about your business and continues to last even after they pay for your product. Improving your customer’s experience is a great way to take your business to the next level and we have listed five ways for doing so below.
Hand out free stuff
People love getting stuff for free – it’s as simple as that. No matter what you sell, if there’s a way to include something for your customers for free, it can do wonders for your business. Promotional products have been used in marketing purposes for ages and it seems like they’re going nowhere. Just by handing out a promotional product to each of your customers can boost their experience and make them more likely to think of you the next time they need the product you sell. You can also consider giving away some of your products for free to customers who prove to be most loyal.
Say no to user harassment
Business owners often believe that stuffing their customers’ inboxes is a great way to ensure they come back. In reality, people don’t enjoy getting spam emails, even when they’re personalized. With that said, make sure you put more thought into sending emails to your customers. Only do it when there’s something you actually want your customers to know. Even then, try to keep your email as short as possible. In case you decide to design an app for your business, sending short in-app messages might be a better solution.
Improve call centre efficiency
Even though you can find a lot of information online, nothing beats a call when it comes to learning about a product. Whether it’s just someone asking about your product or an old customer who needs some help with it, it’s critical that your call centre operates like a well-oiled machine. Luckily, there are companies that offer cloud call centre solutions that might be exactly what you need in order to give your call centre a boost. Don’t keep your customers waiting, hire polite staff and you’ll have nothing to worry about.
Engage customers on social media
With more than 3 billion users around the globe, social media now plays a huge role in our everyday lives. This is something you can use to your advantage and create pages and profiles for your business. Although your Facebook and Twitter pages can serve as a place for promoting your product, it’s also where you can ensure your customers enjoy buying from you. What you can do is provide them with useful content and even make them laugh from time to time. Just take a look at how Wendy’s approaches social media and think about whether that’s something you can see your business doing.
Ask for feedback
Another great way to improve your customer’s experience is to ask them for feedback. People like to be valued and asking for feedback shows your customers that you care about their opinion. This is especially the case if you keep using the feedback you get to make adjustments in your approach. The best part of it is that it can also help your business do better. Just think about it, if you make changes based on your customer feedback, it means they’ll enjoy buying from you more and your profit will increase.
Over to you
All in all, there are so many things you can do to ensure your customers enjoy every second of doing business with you. Start with the five ways covered in this post and there’s no doubt you’ll see more customers coming back and recommending you to their friends and family.