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© 2016 Small Business California

Raul Harman
Sep 11

4 Ways to Create a Data-driven Content Marketing Strategy




Content marketing has become the central pillar of modern brand building. It’s absolutely essential for any business that wants to make a name for itself and find a foothold in the modern marketplace. However, knowing how to create a content marketing strategy that will actually yield good results can be a bit more difficult than it may appear. With that being said, one sure-fire way to achieve this is to focus on content marketing that is backed up by the data you collect. So, to help you out, today we are going to take a look at four ways to create a data-driven content marketing strategy.


1. Know your audience

The first and the most important step towards creating a data-driven content marketing strategy is to know exactly who you are trying to sell your products and services to. In other words, you have to identify your target audience and to know what they want to see. There are many tools you can use to get this information, most notably Google Analytics, which will help you get the basic information of your customers. This information will further allow you to create buyer-personas which will, in turn, help you understand which communications you should focus on but also what type of content you should create.


2. Talk to your top customers

Personalization has been a top priority for most marketing campaigns for some time now and with very good reasons. We live in a world where pretty much everyone is trying to sell you something and we have accepted this. However, what we don’t accept is to just be treated as numbers and profit figures. With that being said, one of the best ways to take your data-driven content marketing to the next level is to personally gather information from your top customers about their needs and preferences. This will not only give you very reliable data which you can use to generate your content but it will also increase your credibility in the eyes of your customers and build your reputation as a business that really does put its customers first.


3. Choose the right type of content

While the type of content you should create will depend on the buyer-personas you create, there still are types of content that will help you get the most out of your content marketing strategy. Most notably, video content has become extremely popular in recent years and not only with younger generations as it's usually thought to be. In fact, time spent watching YouTube for people who are 35-years and older has increased 40% faster than that of all adult users. So, if you haven’t already, this is a great time to start generating video content. The best part is that you really don’t need to invest that much as you most likely already have everything you need to start creating videos on your phone. With that being said, if you really want to take it a step further you can hire help from a professional video production company that will give you the ability to create top-quality video content that will not only be backed up by reliable data but will also have the widest reach and the best results.


4. Keep track of how your content is doing

Finally, the most important thing to keep in mind when creating data-driven content marketing is that you have to keep constant track of just how your content is doing. This will allow you to constantly keep experimenting with new ideas to see what’s working and what isn’t.



Creating a data-driven content marketing strategy may seem like a lot of work. However, if you are persistent the results you will start seeing will be far better than you ever dreamed.

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