At the present date, people are consuming incredible amounts of video content. This is because platforms like YouTube, Facebook, Instagram and Snapchat all highly favour video content. In fact, according to 2018 statistic, about 100 million hours of Facebook videos are watched every single day. Due to the fact that they’re more immersive, your audience is more susceptible to any message that comes to them in this format. This is especially since 8 out of 10 people don’t read written content past the headline. With that in mind and without further ado, here are several tips on how to use video marketing to build your brand.
Types of videos
The first thing you need to understand is the fact that there are numerous types of branded videos you might feel inclined to use. First of all, there are product videos. Then, you have a branch of tutorials and how-to content which is quite popular with the audience of all groups. As a curiosity, you may from time to time publish a behind-the-scenes video, in order to provide some spontaneity to your audience. Brand story videos are also quite popular because they’re immersive. Lastly, interview videos are the most definite must-have in your video marketing strategy.
One of the main reasons why the use of video marketing strategy is so popular is due to the fact that it provides some value to the audience. For instance, a product video can inform your audience of these products in order to help them make up their mind on whether to make a purchase. A tutorial will help provide them with the necessary education and videos that are seen as entertaining already have some intrinsic value. In other words, other than being immersive and helping spread your message, video marketing also benefits your audience.
Hire professional help
No matter how simple some of the most user-friendly video editors may appear, DIY editing will never give the same result as opting for professional help. Fortunately, nowadays it’s fairly easy to find skilled help regardless of your location. This is particularly true for major business hubs like Sydney. NSW-based businesses will have no trouble finding video production companies in Sydney to collaborate with. The end result will be more than worth your investment and it will give your business a chance to leave a much better impression on your target audience.
Measure in all things
The next thing you need to understand is the fact that every video represents a vessel that you can use to send a unique brand message to your audience. Nonetheless, you need to be very careful not to push this too far. Your audience is more than fine with some self-promotion, however, if you go too far, you might end up shamelessly self-promoting your brand, which is never a good thing. So, for every single piece of content where you self-promote your brand, you need to offer at least a couple (5, 6 or 7) pieces of content that provides value to your customer. This way, they’ll be willing to turn a blind eye.
Visual aspects of your brand
Your brand’s visuals are the key to improving your overall brand recognition. This is why you need to ensure that your corporate colours, your logo and even the name of your company are always somewhere in the frame. This way, you’re subliminally raising your brand recognition and brand awareness, thus strengthening your brand presence.
Lastly, you need to understand that while video marketing is incredibly important, it isn’t necessarily a standalone solution to your problems. Keep in mind that you still need traditional blog posts, infographics, gifs and even memes in order to cast a wide net on your target audience. Needless to say, with the help of the above-listed five tips, you stand a much better chance at properly branding your business through video marketing.