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© 2016 Small Business California

Tracey Clayton
Feb 1

The Great Green Guide to Business

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One of the biggest challenges mankind is facing today has to be concerning the constant threats and changes we are seeing with the advancements of global warming, with sources even stating that 2019 may be the warmest year ever recorded. And while some people may lay the blame for this solely at the feet of capitalism and consumerism, we still mustn’t forget just what they have brought us in the last couple of centuries. So, keeping these things in mind it’s hard not to ask the question of whether or not it is possible to reduce global warming and make our planet cleaner while at the same time still enjoying the benefits of industrialisation? Or, more importantly whether or not it is possible to have a profitable business while at the same time taking care of the environment.

 

 

How going green can boost your business

The last few years have seen a rapid increase in the use of something called ESG (Environmental, social and governance) criteria. In short ESG is an indicator that people use to calculate the corporate behaviour of a company in regard to three separate issues. Environmental, which deals with the question of how environment friendly the company is. Social which considers the social relations that develop within a company and between the company and its customers and the community it operates in. And finally, governance which evaluates the leadership of a company. ESG is mostly used by investors to determine the prospects for something called responsible investing. And, with more and more people starting to wake up to the reality of environmental change responsible investing is bound to be going up, which is why it may not be such a bad idea to start work on improving your companies ESG by looking into ESG consulting, as it can provide you with more funds to grow your business with, while saving the planet at the same time

 

Look into the way your business operates

The first step towards having a more responsible, green and environment friendly business is to take a good hard look at your company and collect data on all possible ways in which you are impacting the environment. This should include a number of things such as how much waste do you generate, how much water and electricity you consume, etc. The idea behind this is that once you have all of the data in your hands it will be a lot easier for you to paint the bigger picture and figure out the best and most effective ways to reduce your carbon footprint.

While you may be able to think of something on your own a good place to start is to always try and improve your energy efficiency. This will not only make your business more eco-friendly but it also has the potential to reduce your expenses. A few ways you can easily improve your energy efficiency include making sure that you are using energy efficient light bulbs, monitors, computers, upgrading your old air-conditioning system with a new and more efficient one or even redesigning the lighting in your office so that it uses fewer light sources but still provides the same quality of lighting.

 

 

Engage your employees

Your employees should always reflect the values and beliefs of your company so a big step towards going green is going to be to get all of the people who work for you to start to believe in it for themselves. Luckily, there are a lot of ideas and rules you can implement to get them engaged in your goal of becoming a more eco-friend company. For example, you can come up with a system that rewards people who recycle, take the bus or walk to work, or think up new ways for your company to save money and resources. You can encourage them even more buy investing in a bicycle lot and giving your them an incentive to use it as often as possible. You can also get them to use less paper by encouraging them to share information digitally, even give them the possibility to work from home more often which will make them use their cars less.

 

Conclusion

Going green has actually proven to be one of the more effective ways for you to grow your business, as it will not only make you reduce your expenses and make it a lot easier for you to find funding, it also gives you the opportunity to provide your company and your employees with a mission and a goal that goes beyond just making money and having a secure job. The goal of making sure that their kids and their grandkids have the possibility to enjoy the planet we live on in its full beauty.

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