Hi! Yes, the Creative Director plays an important role in the team. He is the backbone of the team, because his job is to guide and inspire the team in creating unique and creative solutions. The Creative Director is responsible for the development and execution of the project concept, as well as maintaining the style and brand. I remember when I worked in a team until we had a good creative director our work did not have the desired popularity. He knows very well what is the in-house creative team structure. It is this factor that I think is the main reason for our success.

My opinion is a little different . Some, even small companies, may not have a leader and the main role is played by the creative director. It can be a person who

Hi, I think this is the main factor that affects the success of the work done .