• White Facebook Icon
  • White Twitter Icon
  • White LinkedIn Icon
  • White Google+ Icon
  • White YouTube Icon

© 2016 Small Business California

Tracey Clayton
Aug 3, 2018

Getting Your Laundry Business off the Ground

0 comments

If you’re thinking about opening up a laundromat, you’re in luck because this ancient business idea is definitely not a thing of the past and is in fact experiencing a renaissance in the modern, fast-paced world. With the hectic way of life in the 21st century taking a toll on people’s abilities to tend to all menial (yet ironically, crucial) chores during the day, the need to “outsource” these tasks to businesses like yours is rising exponentially.

 

Needless to say, this is your golden opportunity to capitalise on a popular trend and build the laundromat empire you’ve always wanted. That said, there are certain steps you need to take to make this daring business venture a success. Let’s dive in.

 

 

Choosing the perfect location

Location, location, location – not only a beautiful piece of ancient wisdom, but also an important reminder to all retail owners that location matters. A lot. Now, while you might be under the impression that whoever snags the prominent location on the main promenade in the middle of the town’s business district will be declared the victor, the reality is actually quite different.

 

What may work for a retro hipster cafe might not work well for a laundromat business, so you want to find a location that fits your type of service. Enter, the boring residential district. This place is perfect for you, and the bigger the neighbourhood, the better. Remember, your business should find itself in very close proximity to people who are: headed to work, coming back from work, walking with their kids to the grocery store, etc. This will allow you to bank on that much-needed convenience factor every homeowner needs.

 

Offering a wealth of services

The modern-day laundromat is quite different than its predecessor, and for a good reason – people want more, expect more, and will gladly pay more for a better, comprehensive service. Long gone are the self-service days of old coin-operated laundry businesses where people had to not only bring their own laundry, but put it in the washing machine, then the dryer, and then take it home. Who even has the time for that anymore?

 

Instead, you want to appeal to the modern customer’s needs and wishes, and offer a ton of services that will save them time, in exchange for a slightly higher fee, of course. Remember, people will gladly pay a bit more to have their things picked up from the laundromat, dried, and brought to their doorstep, so introduce these services before your competitors do.

 

You can also decide on offering pressing services, all you need to do is get a high quality gas boiler ideal for rapid steam generation, which will make pressing efficient thus bringing your laundry additional source of income.

 

 

Building a comprehensive setup

Plenty of factors go into building a thriving laundromat business, and equipment is arguably the most important element of your success. You also need to adopt the modern customer’s mindset. Yes, you’re building a laundry business, but what kind of payment options are you offering? Cash only? Coin-operated only? You might as well close up shop immediately. The modern customer wants full payment freedom, so be sure to introduce smart, card operated machines with credit card and cash-to-card stations with online reload for maximum convenience and customer satisfaction.

 

Creating a boutique experience

No, your laundromat is not a restaurant, but just because you don’t have a wine list doesn’t mean that you shouldn’t offer an amazing experience to the customers who decide to wait for the wash cycle to finish. Some might go out for a walk, some might pay extra for packaging and home delivery, but some people will definitely wait out the process themselves.

 

This is your opportunity to give these customers the waiting experience of a lifetime, thus easily turning them into lifelong clients. So if you have the resources, expand the space and build a waiting area that’s actually a cafe with chill music, comfortable seating, and just a peaceful environment that will allow your customers to relax and unwind while sipping a warm cup of tea. Simple, innovative, and highly effective.

 

Investing in marketing and growth

Needless to say, no modern business venture can hope to get off the ground, let alone reach its full potential, without a strong marketing strategy in place that will get the word out and attract people towards your brand. Given the fact that you’re running a brick-and-mortar business, you want to use both online and offline marketing to your advantage in order to build brand recognition in the local market.

 

To achieve this, offer specials, promotions, discounts, and more, on a regular basis and spread the word across all relevant social media platforms. Don’t forget to start up a website as well and invest in local SEO so that you always come out on top of the search query for your area. For offline tactics, use pamphlets and promotional materials such as bags, pens, and umbrellas to your advantage.

 

Building a coin-operated laundry business is not a crazy idea and in fact it can be a lucrative opportunity in the modern world, provided that you adapt the concept and business plan to meet the needs and demands of the modern marketplace. That said, you should have no problem building a laundromat empire by following these crucial steps.

New Posts
  • Tracey Clayton
    Nov 5

    Running a real estate business is always a good idea, seeing as how it’s one of the most profitable industries out there, with a demand that’s (by its very nature) not likely to decline. Moreover, there are so many benefits to starting a real estate business you need to consider. First of all, it’s relatively easy to get started and provide yourself with high tangible asset value. There is also a plethora of financing options and the numerous tax benefits make it all just so much more appealing. As the cherry on top, you have the competitive risk-adjusted returns to keep in mind. However, how does one run a successful real estate business? There are some who believe that efficient outsourcing is a part of the answer. Here are a couple of reasons why. Cost reduction Having full-time employees in the real estate industry is not quite cost-effective. This means that outsourcing various tasks and hiring specialists when you need them can save you a substantial amount of money annually. Keep in mind that this surplus is clear profit, seeing as how these outsourcing agencies/specialists still provide the necessary service, without taking up a spot on your regular payroll. So, when asked why real estate businesses outsource, the first obvious answer to this question would be – because it reduces operational costs . Operational functionality increase Another major boon to your organization can be seen through the operational functionality increase that comes from outsourcing. Instead of having to hire and train specialists, you get already seasoned and well-trained individuals to enhance your organization. Keep in mind that even in the real estate industry, there are so many tasks that can be done remotely. This means that you even have the option to outsource various tasks to freelance telecommuters . This gives you so many options to fully customize your enterprise and even start providing services that were previously unavailable in your narrow niche (at least locally). Better focus Previously, we’ve mentioned the concept of saving money as one of the major reasons for outsourcing. The reason why the figures are so strongly in favor of outsourcing is due to the fact that you often lose money by having your highly-paid employees do low-value tasks on a regular basis. So, other than saving you a fortune, smart real estate outsourcing can help improve productivity and save you a world of trouble when it comes to your administrative responsibility. This means that you get to focus on a single field while leaving all the menial administrative tasks to someone else. Access to a greater talent pool The next thing worth keeping in mind is the fact that, when outsourcing, you’re accessing a lot bigger talent pool than you would otherwise have available. You see, a recruitment process is incredibly complex and expensive, especially when conducted carefully and effectively. Prospecting people, screening them, talking to them and, ultimately, hiring and training them takes so much time and energy. By outsourcing, you can just entrust this task to someone else and get the very top of the talent pool available to your agency right away. Better customer service The last thing you need to understand is the fact that your clients want to know that they’re talking to professionals, the very top of their field. As we’ve already discussed, the simplest way for you to get this is to outsource to specialists. Keep in mind that your clients have no input into who’s on your payroll and who comes from the agency that you’re outsourcing to. This means that, from their point of view, you’re providing an outstanding end-to-end service. Sometimes, you need to put their perspective first. Conclusion In the end, one of the best things about outsourcing as a concept is the fact that it’s highly flexible. What this means is that there’s no one out there to tell you what you should outsource and which tasks you should handle in-house. This is on you alone to decide, which gives you a lot of freedom when it comes to your outsourcing model.
  • Marie Nieves
    Oct 22

    Entering a construction business is not an easy task, but it can be well worth your while if you love the work and are familiar with what it takes to succeed in a market that is so competitive. There are a lot of factors one needs to consider before starting a construction company. You need to see whether there is room on the market for you, what areas you want to focus on, and you also need to find other companies you can partner with to ensure that your future clients get the best possible treatment. So, let’s see how you can go about getting answers to some of the steps mentioned. Make sure you have the right business plan A business plan is a must if you want to ensure that your ideas work in the real world and that they can lead to an actual return on investment for your company. This means that you are clear on what you want to start a construction business, as well as on the steps you need to take to get your company off the ground. Now this includes finances, equipment employees and of course getting to know the market you are about to enter. Keep in mind that most business plans follow a specific template, which takes some of the guesswork out of the process. And if you are inexperienced with business plan creation you can always turn to experts so that you ensure that you are on the right path. In construction, it is all about the equipment Now, for a business that is just starting out it might be a problem to acquire the more expensive equipment like bulldozers and cranes, it is far more advisable to opt to rent these things is that you can get skilled labour that comes with it and use it only when it is necessary. That way you can save on the initial investment and consider getting them as your company grows. But for other equipment like scaffolding and folding stools you should turn to reputable sellers like Skyequipment to ensure that you get the top-quality equipment that will keep your employees safe and enable you to go about the construction tasks with ease. Make sure you have all the necessary licenses Proper licensing is essential if you want to run a successful construction business. Each municipality has a set selection of licenses each construction company needs in order to operate within their boundaries. There is a whole array of licenses that you need to consider obtaining in order to be allowed to do any construction work within a certain municipality. There are those general that you need to be recognized as a licensed construction company within that city or state. But then there are others that need additional consideration , for some you need to be licensed, for some certified and for some registered. Yes, it is a lot of bureaucracy, but if you don’t have your paperwork in order your whole project can very easily get shut down and you would have to pay numerous fines putting your newly established business in a very bad financial situation. This is why it is essential to take the time to obtain all the necessary licenses. There you have it, some of the most important steps to get your construction business off the ground and up and running. Keep in mind that you should not rush it, create a good and sound business plan, secure the necessary funding and licenses and then and only then can you move on to obtaining equipment and labour so as to take on your first project.
  • Tracey Clayton
    Oct 22

    One of the hardest tasks business owners face is keeping up with larger competitors. Instead of sweating over what large corporations do and how it’s going to affect your business, try thinking about your advantages. Your business is an important part of the local community which also makes it more personal and allows it to offer a more personal experience. But is there something you can do to connect with the local community at a higher level? Listed below are some of the best ways to get involved. Volunteer regularly No matter how busy you and your staff members are, finding time to volunteer for a local charity is something you simply have to do. Not only that it’s a great way to provide help to those in need but it also gets you positive brand exposure, which is exactly what you’re after. Moreover, volunteering can help you connect with individuals and other organizations in the community. If you decide to get your whole team involved, volunteering can also serve as a great team-building exercise. Make it a habit of browsing the web for local charities and organizations that could use your help. Sponsor local events Sponsoring an event is a perfect approach for businesses looking to get involved in the local community. The key is to connect with a local event that people can associate positively with your brand and add depth to it. Luckily, most cities, even small ones, usually have festivals and other types of events that people get excited about. Even if you don’t give a speech at the event, just having the host mention your business and finding the right spots to showcase your logo and signage can do wonders for your business. Instead of spending money on sponsoring, think of other ways how you can contribute to the event, be it a product, service or venue. Help preserve the environment Individuals and organizations across the world are looking for new ways how they can help preserve the environment and your business shouldn’t be an exception. Going green can even reduce your expenses while allowing you to contribute to saving the planet. You can start by switching to LED bulbs and starting to recycle. In case you’re based in a popular tourist location, you can help deal with waste and litter to attract more visitors. Just take a look at the difference made by Jack Brown Invest Islands in Lombok, Indonesia. Market your business as green and you can be assured the local community will appreciate your efforts. Connect with other business owners Getting involved in the local community is sometimes easier than it seems. There are so many other small businesses in your area and connecting with them can help your business on so many levels. For example, if you and another business owner believe you could use some extra exposure, why not start a co-marketing campaign? You can even join forces and host a local event that’ll attract thousands. You’ll also be happy to hear that meeting other business owners in your area is now easier than ever. For example, just take a look at how to use LinkedIn properly and connecting with other local companies will be a breeze. Become a community board member Depending on the place you’re based in, there might be some relevant community boards you can become a member of. No matter what kind of board we’re talking about, this is a perfect chance to give your brand exposure and meet other business owners and professionals. Not to mention that you’ll be helping the community as well and if you get it right, people will start to notice your business even more. If you’re struggling to find a board you should opt for, think about whether there are any specific councils for small businesses or those operating in a certain part of the city you’re based in. Final thoughts Opt for any of these five ways and there should be nothing stopping your business from becoming a valuable and relevant part of the local community. Just bear in mind that connecting with a local community isn’t a substitute for offering quality products or services and treating your customers with politeness.