The barbershop industry is steadily growing, which may be a great deal for the clientele but it also makes things more difficult for the business owners. After all, with
more competition on the market, more effort is needed to differentiate one’s barbershop from the rest and make it stand out. Still, there are plenty of different practices that can make your business boom, so keep on reading.
Choose a Theme for Your Barbershop
Theme-based barbershops seem to do much better these days. Essentially, people invested in their appearances also want to visit barbershops that provide a visually pleasing environment and maybe even something extra. And there are plenty of themes to choose from. For instance, adding a natural touch to your barbershop may be a great option for you, with greenery in every corner and fresh green smoothies served to the customers. Western-style barbershops are already going strong, as well as those that have craft beer as their main theme.
Upgrade Your Furniture
Vintage-inspired barbershops may be all the rage but that doesn’t mean you can attract customers if the furniture in your shop is old and worn. It’s only natural that new customers, especially younger ones, will pay a great deal of attention to the looks and functionality of your shop, and shabby appearance is definitely not something they’d like. That said, make it a point to replace old furniture in your shop with new pieces. It will also make it easier for your staff to work and move around.
Check Up on Your Competition
You shouldn’t copy other barbershops but there’s nothing wrong with taking a look at their work motto and things they do differently in order to attract customers. This type of research can inspire you to further specialize in your own services, much like some of the most popular barbershops in Chandler AZ specialize in NYC hairstyles, for instance. It’s all about finding more about what your competitors are doing so that you can pinpoint the unique niche for your own barbershop. After all, this is the quickest way to narrow down your options.
Boost the Overall Productivity
In order to make your barbershop stand out, you can’t work on your own. True success, in this case, comes from teamwork, and you truly need your employees on your side and with the same energizing mindset when it comes to differentiating the business from the rest. That said, it’s up to you to do everything you can to boost the productivity of your employees. As mentioned before, adding a touch of greenery may be a great way to do this. There’s also the appeal of having your own coffee bar within the shop that both your employees and customers would appreciate. Obviously, your demeanor has to be kind but fair if you want your staff to respect you and consider your barbershop’s success their own business, too.
Keep Your Social Media Active
In this day and age, social media is undoubtedly the biggest marketing channel. Potential customers will turn to your social media profiles in order to check out the feedback from the existing customers as well as your story, branding, images, videos, and so on. In general, you can’t go wrong with Facebook and Instagram for marketing your barbershop. But, if you’re social media-savvy, it might be a good idea to take up TikTok as well, as it’s a fresh and exciting new way to utilize short videos as a free commercial for your barbershop; it might also allow your potential customers to connect to your brand and story even more.
Get Your Swag On
Great service is undoubtedly the most important aspect of the barbershop’s success, but if you want to remain memorable and maybe even retain some loyal customers for years to come, definitely invest in business cards and swag that’s rather unique to your business. Well-executed and creatively designed business cards are bound to find their place in your customers’ wallets. What’s more, by handing out your barbershop swag to the customers who just had their grooming session will gradually put you in the spotlight. Keep in mind that this swag, while not necessarily expensive, still has to be rather useful for the customers if you don’t want them to throw it away the moment they leave your shop.
When the market is continuously growing and the competition is getting stronger, you can’t just leave everything to chance and hope for the best for your own barbershop. Continuous work to better your services, environment, and overall branding are necessary if you want to stay relevant and improve the relevancy of your business. The more ideas you have for making your barbershop stand out, the better; don’t be afraid to try them out and establish your place as a true authority within the industry.