One of the hardest tasks business owners face is keeping up with larger competitors. Instead of sweating over what large corporations do and how it’s going to affect your business, try thinking about your advantages. Your business is an important part of the local community which also makes it more personal and allows it to offer a more personal experience. But is there something you can do to connect with the local community at a higher level? Listed below are some of the best ways to get involved.
No matter how busy you and your staff members are, finding time to volunteer for a local charity is something you simply have to do. Not only that it’s a great way to provide help to those in need but it also gets you positive brand exposure, which is exactly what you’re after. Moreover, volunteering can help you connect with individuals and other organizations in the community. If you decide to get your whole team involved, volunteering can also serve as a great team-building exercise. Make it a habit of browsing the web for local charities and organizations that could use your help.
Sponsor local events
Sponsoring an event is a perfect approach for businesses looking to get involved in the local community. The key is to connect with a local event that people can associate positively with your brand and add depth to it. Luckily, most cities, even small ones, usually have festivals and other types of events that people get excited about. Even if you don’t give a speech at the event, just having the host mention your business and finding the right spots to showcase your logo and signage can do wonders for your business. Instead of spending money on sponsoring, think of other ways how you can contribute to the event, be it a product, service or venue.
Help preserve the environment
Individuals and organizations across the world are looking for new ways how they can help preserve the environment and your business shouldn’t be an exception. Going green can even reduce your expenses while allowing you to contribute to saving the planet. You can start by switching to LED bulbs and starting to recycle. In case you’re based in a popular tourist location, you can help deal with waste and litter to attract more visitors. Just take a look at the difference made by Jack Brown Invest Islands in Lombok, Indonesia. Market your business as green and you can be assured the local community will appreciate your efforts.
Connect with other business owners
Getting involved in the local community is sometimes easier than it seems. There are so many other small businesses in your area and connecting with them can help your business on so many levels. For example, if you and another business owner believe you could use some extra exposure, why not start a co-marketing campaign? You can even join forces and host a local event that’ll attract thousands. You’ll also be happy to hear that meeting other business owners in your area is now easier than ever. For example, just take a look at how to use LinkedIn properly and connecting with other local companies will be a breeze.
Become a community board member
Depending on the place you’re based in, there might be some relevant community boards you can become a member of. No matter what kind of board we’re talking about, this is a perfect chance to give your brand exposure and meet other business owners and professionals. Not to mention that you’ll be helping the community as well and if you get it right, people will start to notice your business even more. If you’re struggling to find a board you should opt for, think about whether there are any specific councils for small businesses or those operating in a certain part of the city you’re based in.
Opt for any of these five ways and there should be nothing stopping your business from becoming a valuable and relevant part of the local community. Just bear in mind that connecting with a local community isn’t a substitute for offering quality products or services and treating your customers with politeness.