Getting your business off the ground is now easier than it was a few decades ago, and starting one makes a lot of sense. The only problem is, about 50 percent of businesses fail within the first five years and even if you experience success at the beginning, it doesn’t mean your company is completely safe. The best way to make sure your business doesn’t fall under this category is to keep looking for ways to make it more successful. Listed below are five tips for doing so. Build a strong team Employees are an important part of every company and if you want your business to do well, building a strong team is a must. Since it’s up to you to deal with your company’s core operations, it’s good to have people you can rely on to deal with mundane tasks for you. However, hiring the right employees isn’t as straightforward as it often seems. The best way to do it is to conduct as many interviews as possible and talk to every candidate yourself. Come up with a set of questions you’ll ask during every interview and compare their answers to identify every person who could help your company move forward. Use the Cloud One of the reasons why running a small business isn’t as difficult as it used to be is because there are so many technologies you can put to use. The Cloud is one of them and it can do wonders for your company in its early stages. It allows you to store your data on the web and eliminates the need for you and your employees to be at the same physical location in order to get your work done. This means you can have staff members operate from home and upload all their files on the Cloud . Not to mention that using this tech to store your data means it’ll be safe no matter what happens to the PCs and cabinets in your office. Diversify your portfolio Running a business is a great way to achieve financial independence. However, what are you going to do if your business suddenly stops doing well and you don’t have the money to help it make it through a rough year? In order to avoid this scenario, it’s a good idea to diversify your portfolio and invest in something other than your business as well. For example, you can turn to a firm that specializes in online financial services such as Ever Forex and start investing in foreign currencies. That way, you’ll have some money on the side to use in case something goes wrong. Embrace social media The biggest difference between small businesses and large corporations is the budget they’re working with. This means you can’t afford to invest in expensive marketing channels in order to get your business noticed. Luckily, there are social media, and platforms such as Facebook and Twitter can be used for business promotion. The best part of it is that marketing on social media is absolutely free and only requires you to invest time and energy. Create quality content you can share with your followers and communicate with them as much as possible. Just remember to be polite even when you receive negative comments and you’ll have nothing to worry about. Offer quality customer service Studies have shown that 70 percent of the customer’s journey is based on how they feel they’re being treated. Therefore, offering quality customer service is extremely important when trying to help your business improve. After all, how can you expect to build a large customer base if you don’t take proper care of your current customers? If your budget allows you, bringing in an in-house customer service expert is always a great idea. If not, you can consider outsourcing customer service and have trained professionals take calls or chat with customers who need help. Final thoughts Succeeding as a small business isn’t easy and the best way to do it is to make sure you get everything right from day one. Follow the tips covered in this post and you’ll soon see your business increase its profits.