In order to see your business as successful, it’s vital that it’s profitable enough. What this means is that you make more money than you earn. However, just being in the surplus isn’t something that you should settle for. You see, the bigger your profit the more you get to grow your business, the more you get to invest and the bigger your own paycheck will be. This means that you’ll be able to afford the lifestyle that you’ve become the entrepreneur for, in the first place. Still, how does one make their business more profitable? Well, here are five reliable methods that you should try out.
Increase the number of transactions
When selling a certain product, the most logical way to increase your profit is to sell more units. This means creating new leads and attracting new customers. In order to do so, you need to grow your website traffic and make a massive investment in your marketing campaign. What you need to do is identify your target audience (qualified leads/low hanging fruits) and figure out the best way to reach out to them. Keep in mind that this is not as simple of a task as it may have seemed at first.
Increase the value of an average transaction
Another way to increase your profit is to increase the average value of the transaction. This way, you’ll be able to earn more with the same number of customers. There are a lot of ways to do so but the two most popular ones are known as cross-selling and upselling. This way, you make an additional sale before your customers are to leave the transaction for good. Also, keep in mind that return customers often come back with a more valuable purchase (once they start trusting you more), which is something that we’ll shortly discuss.
Increasing your income is not the only way to increase your profitability. You see, your profit is what’s left when you deduct your expenses from your income. This means that with better enterprise resource planning (ERP), you stand to make your business more profitable. In order to get the most out of this concept, you might want to get a specialist like a veteran NetSuite consultant to help you out. The truth is that by trying to save money on your own, might end up being far less effective and, thus, far less profitable. This is why some tasks are best left outsourced.
The next thing you need to understand is the fact that about 8 percent of your regular customers make up to 40 percent of all your profit. Also, one of the most important things you need to understand is that there’s an estimate that about the fact that it costs you five times less to make an old customer return than to gain a new buyer. This is why you need to invest in customer loyalty programs and be particularly vigilant when it comes to post-sale follow up.
Your pricing strategy is one of the determining factors when it comes to your profitability. For instance, a lot of businesses start with prices that are deliberately low in order to allow them to penetrate the market in question. Others start with relatively high prices and then lower it in time (when depreciation kicks in or when a new model is announced). This way, they get to optimize their profits, as well as maximize their target audience. Keep in mind, nonetheless, that this is a slower path and that your initial sales may suffer for it.
The best thing about the above-listed five techniques is the fact that while they’re effective on their own, there are so many options to combine them to your own benefit. What this means is that you get a chance to make infrastructural improvements for your enterprise that will keep yielding results for years and years to come. Naturally, these are just some of the methods that you have available and the rest of them are for you to discover.