Most people believe branding is all about logos and colours. Even though both of these things play a huge role in branding, there’s still a lot more a company needs in order to build a strong brand. And with 59% of consumers preferring to buy products or services from a brand they’re already familiar with, it’s obvious that branding is an important part of running a business. In case you’re wondering how to get people to recognize your company, here are four branding tips every SMB should know.

Be unique

The development of technology has made it a lot easier for people to start their own businesses. There are plenty of SMBs out there that offer the same product or service you offer and differentiating from them is the key. Come up with a brand identity, logo, other visuals, and colour scheme that’ll separate you from your competitors and you’re bound to do well. However, bear in mind that consumers don’t want to see another McDonalds or Nike clone. So, you can’t just go and copy what some of the biggest brands out there did. Instead, think about what makes your business different from everyone else and give your customers opportunity to see it.

Make it reflect your business

Many people believe that designing a brand is easy. You come up with a logo and colour scheme, promote the company on social media and that’s it. However, you can’t just use anything you think of in brand creation. It’s critical that the brand you develop reflects what your business does and stands for. This can have a huge impact on the way you’ll use colours, voice and even fonts in your branding efforts. Many SMBs in Australia don’t achieve as much as they’d hope for, simply because their brand doesn’t accurately represent their business. Luckily, hiring a company that’s specialized in developing brand strategy in Melbourne can help a lot.

Grow your community

You can create a perfect brand but if nobody knows about it, how can you expect your business to succeed? So, while focusing on designing a powerful brand, keep looking for ways to attract people to it. The good news is, there are so many ways you can reach out to your customers and introduce your brand to them. For example, there’s so social media. More than 3 billion people now use social media and all you need to is set up pages for your brand and upload visuals that’ll attract people to your brand. With more and more people turning to the web when they need help or answers, starting a blog for your brand is also something that just can’t fail.

Offer quality customer service

Even if you never thought about it, your customer service is a huge part of your brand. According to recent reports, 73% of consumers love a brand simply because of quality service. With that said, keep an eye on how your company handles customer questions and complains, and you’ll do okay. Offering customer service through different channels is a must, as people want to be able to reach you in multiple ways. Offering customer service on your website and social media pages is easy and can give your brand a significant boost. Just don’t forget that your customer service team needs to learn how to use your brand’s voice when talking to customers.

Final thoughts

Building your SMB’s brand includes a lot more than what people usually perceive as part of a brand. Follow the tips covered earlier in this post and you’ll have no trouble getting your brand recognized.