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© 2016 Small Business California

Tracey Clayton
Jun 29, 2018

How to Strengthen Your Relationships with Your Clients

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Providing services to clients is one of the most important factors in business success. However, you must establish strong relationships with your clients in order to ensure your business will continue to operate at an optimum level. The better the relations you have with your clients, the more favorable and reputable your business will become. That means your company will be recommended to others and people will be more willing to do business with you.

 

You must strive toward understanding the needs and expectations of your clients. That way, you'll perform exceptionally well at delivering value and meeting those expectations as well as those needs. Once you've established a good relationship with your clients, it's also important to maintain it and strengthen it. The main reason is that it will show your clients that you value them and that you have their best interest in mind. Here are a few ways you can strengthen your relationship with your clients.

 

 

Focus on communication

Communication is essential, not in just building a relationship with your clients, but also in strengthening those relations. Clear lines of communication allow you to understand your clients and vice versa. That way, there are no misunderstandings and you minimize the risk of any inconveniences. Communicating via email, like companies usually do, is good. However, meaning can be lost in email and there can be plenty of delays in communication.

 

That can lead to additional problems that are best avoided altogether. That's why it's important to introduce additional means of communications, such as live chat, instant messaging, telephone or conference calls and even meetings in person. The better you communicate with your clients, the better the mutual understanding will be. And the better you understand each other, the better your relationship will be.

 

Offer convenience

Your clients will undoubtedly prefer actions that are convenient for them. It doesn't take much for you to offer convenience to your clients, but it does do a lot for strengthening your relationships. For example, clients oftentimes like to have multiple payment methods at their disposal. It allows them to make payments in a way that suits them the best.

 

You can set up a payment portal that will help your clients do just that. Provide them with multiple payment options in order to provide them with convenience and in return, their satisfaction is guaranteed.

 

 

Ask for feedback

Feedback is also a form of communication that can improve the relationship you have with your clients. Asking for feedback shows that you care about your clients and that you're willing to make an effort to improve your customer service and support. Asking your clients for feedback will also give you valuable information on how to strengthen your relationship with them. Knowing what they like or dislike is crucial for improving your efforts and ensuring your clients are satisfied with your services.

 

Any praise or criticism will work in your favor, as long as you make an effort to leverage feedback to improve your business operations and provide a seamless experience for your clients. Not only that, but feedback is also important for successfully completing projects and reaching important goals. Encourage your clients to speak freely and use that information to establish stronger and more personal relationships with them.

 

Always have a contract

No matter what you've agreed on with your clients in terms of work, it's always best to put it all in a contract. A contract is a legally binding document that will ensure both sides meet their end of the bargain.

 

It's not something intrusive, it's just good business that will guarantee that both sides walk out of the project satisfied. It's also the best way to ensure both you and your clients are adequately protected. Moreover, it ensures confidentiality and a peace of mind for both you and your clients. Upholding the terms listed in a contract is a good way to strengthen your relationships with your clients.

 

Perform exceptionally

At the end of the day, the work you've managed to complete is what best portrays your true value. Performing exceptionally and completing the work that needs to be done will show your clients how dedicated you are. If you manage to complete work on time and meet, if not even exceed, your client’s expectations, your relationship with them will strengthen over time.

 

That way, your clients will be more than satisfied with your services and they'll be more willing to offer referrals and word-of-mouth recommendations to their acquaintances and friends. Not only that, but your clients will first come to you when they need similar services again. Delivering as promised is not only a good way to retain clients, but also the best way to ensure good relationships with them for longer time periods.

Establishing good relationships with clients is important for your business reputation and its success. Making an effort to strengthen those relationships will help you retain clients, get recommended to others and even gain a competitive advantage on the market.

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