Staying competitive in today's market requires so much more than just having a sensational product or impeccable service level. To maintain your success, you will need to invest in a proper software solution which will simplify your business processes.

From collecting and storing your crucial business data to automation of interconnected tasks, the software can improve your efficiency but also save you time and money.

As the number of software solutions is constantly increasing, businesses are struggling to find the one that will provide them with everything they need. Spending money on software which will not bring you any valuable results is not an option.

To ensure you find the software you will actually benefit from, we bring you a list of 5 pieces of software every B2B business should use.

Sisense: Business Intelligence Software

If you're looking for a business intelligence platform that helps you make better business decisions, you should check out Sisense.

The software is highly flexible for all businesses that want to turn their data into valuable insights and share it with their business partners, colleagues or clients through interactive and visually appealing dashboards. With easy access to the platform,

Sisense allows you to fully explore your data by producing intelligent analysis for you. This comprehensive yet easy-to-use software has powerful features such as In-Chip engine which simplifies the data preparation process and Single-Stack System for performing multiple tasks in one platform.

More importantly, you can integrate Sisense with other products very easily and get valuable insights from other business processes, e.g. accounting, CRM and project management.

Salesforce: CRM Software

Well, if your company is still not using Salesforce, you should definitely start right away. Having a quality customer relationship management solution which gathers valuable information about your customers from different interaction channels is essential for every business.

With Salesforce, you will have details on every lead, prospect and customer but also information such as buying preferences and purchase history. This solution enables companies to manage every aspect of customer relationship in one platform, customize each interaction and serve all of your customers much better.

HubSpot: Marketing Automation Software

You have probably already crafted your B2B marketing strategy and looked for ways to achieve the best results. However, without quality marketing automation software, it will be harder to achieve these results.

After all, manually adding all your valuable data would take forever, so it's crucial to find the best solution available which will do that for you. One of them is HubSpot, an inbound marketing tool that helps marketing and sales teams to grow a customer base and strengthen relationships with customers. With its numerous great features, HubSpot enhances your customer management, email tracking, lead generation, analytics and so much more.

Also, this software provides a simple integration with other business applications you're already using which will improve your results in other areas.

BigCommerce: eCommerce Software

Running a B2B eCommerce store can be quite challenging as you're trying to deliver a high-quality product to your clients and maintain meaningful relationships with them. To do that successfully, your business needs to have a robust eCommerce software like BigCommerce.

It's a terrific solution for every B2B business due to its features which are exclusively created with B2B companies in mind. With BigCommerce, you can enjoy bulk ordering and B2B specific checkout while not excluding the option for B2C eCommerce. Also, you can create captivating sites and integrate with other third-party solutions to ensure you customer data sharing between platforms is flawless and simple.

Campaign Monitor: Email Marketing Software

To keep your clients satisfied, you will have to focus more on communication. Establishing meaningful, long-term relationships with your customers is impossible if you don't engage with them regularly.

As one of the most powerful communication channels, email is still very popular with B2B companies. The bigger the number of companies reporting the ROI of their email campaigns, the more obvious is becoming that email is something you can't ignore if you want to have loyal customers.

Campaign Monitor is one of the favourite B2B software solutions for many companies focused on making the most of email marketing. By choosing this platform, you will gain access to numerous email templates for B2B users or even be able to create your own.

With its exceptional tracking options for open, click and unsubscribe rates, you can modify your email messages so they are more appealing to your email recipients. More importantly, it helps you engage your target audience and convert them into customers.

Conclusion

Having an effective software solution will improve all business processes and help you achieve better results. If none of the suggested solutions above suits your business needs, you can always choose to build an in-house software solution.

Another great item to have on your list is a chatbot that will help you take your customer service efforts to the next level. That way, you will have more time to focus on the more tasking tasks, rather than on replying to email after email.

In the end, we can’t forget to mention cyber security which is one of the biggest concerns for the majority of companies when discussing software options. Luckily, with your own in-house software, your data will be secured and protected at all times.